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In your market research, look for trends and themes. Competitive research will show you what other businesses are doing and what their strengths are. You'll need a good understanding of your industry outlook and target market. Are there experts on your team? Have you found the perfect location for your store? Your company description is the place to boast about your strengths.

Be specific, and list out the consumers, organization, or businesses your company plans to serve.Įxplain the competitive advantages that will make your business a success. Go into detail about the problems your business solves. Use your company description to provide detailed information about your company. You should also include financial information and high-level growth plans if you plan to ask for financing. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. Executive summaryīriefly tell your reader what your company is and why it will be successful. Traditional business plans use some combination of these nine sections. Instead, use the sections that make the most sense for your business and your needs. When you write your business plan, you don’t have to stick to the exact business plan outline. You might prefer a traditional business plan format if you’re very detail-oriented, want a comprehensive plan, or plan to request financing from traditional sources. Market research and competitive analysis.

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